FEMININITY

Although pink was originally associated with masculinity—being a derivative

of red and perceived as a strong color—over time, and partly for purely

commercial reasons, it became a symbol of the feminine, revealing its endless

range of shades.

It is precisely because of this wide spectrum of hues that choosing this color for

the Jazira brand appears to be the most fitting choice.

The word woman biologically defines a specific chromosomal structure, but in

practice, femininity is impossible to confine within a single definition.

The concept of woman is so broad and rich that it can be interpreted and

analyzed from countless perspectives: its evolution can be observed through the

lens of social roles and shared expectations, fashion trends, participation in the

workforce, and individual outlooks, desires, and inclinations.

Physicality also plays a role: there is not, nor will there ever be, a single

canonical image of what a woman should look like, because every body is

sacred and unique in all its forms.

In light of these premises, I believe it is at the very least desirable to embrace

this all-encompassing vision of femininity—to give ourselves permission to

express our feminine essence in its entirety and with full awareness.

To be women with the joy of feeling like women, expressing our creative power

through colors, actions, and thoughts. To let this femininity burst forth, to claim

it with strength—without falling into the trap of a toxic feminism that seeks to

make us antagonistic to the masculine—but instead by channeling our energy so

we can freely be feminine.

Sometimes princesses, sometimes artists, often as changeable as our nature

dictates. Masters of the ebb and flow between a world of daintiness and one

where the innate strength within us allows us to embody receptivity, to explore

the depths of the human soul.

To be, at the same time, a safe harbor in a lagoon where the waves soften and

return to calm...