Green Alchemy

In recent years, an irrational battle has been gaining ground, pitting nature against chemistry, where one represents good and the other absolute evil. In reality, according to Lavoisier, an 18th-century scientist considered the father of modern chemistry, “Nothing is created, nothing is destroyed, everything is transformed.”

This first law forms the basis of empirical observation of our entire universe.

The entire human organism and the world itself rely on chemical processes: from the moment we leave our mother’s womb, we begin to breathe in oxygen, which will then be emitted as carbon dioxide. It is through chemical processes that we transform food into energy. Plants themselves transform carbon dioxide into oxygen, and common rain is the result of a fine work of chemistry that causes the water to change state. The universe as a whole is divisible into chemical elements, and everything exists with these elements combined in different ways. Common table salt is actually called sodium chloride and is known as NaCl.

Chemistry is, therefore, not evil, but a tool, moreover a very valid one, to understand how the world works. As a tool, it has a neutral connotation, and its value depends on the intentions of those who use it.

We, at Jazira Beauty, have consciously chosen to be part of the natural process to connect with our mission through conscious and respectful chemical processes, creating natural products of the highest quality by virtuously combining both elements.

We love the substance, not the labels, and we know well that terms like "vegan" or "natural" often evoke an idea of goodness that devalues other products.Our focus, instead, is on respect, care, and the knowledge applied to make our products of high quality, keeping them free from harmful substances in the long term through the much-feared chemical processes used consciously.

This text reflects on how chemistry, when used responsibly, can contribute to creating effective and environmentally respectful products.